Serena Locatelli
Serena Locatelli
Makeup & Hair Artist


I was watching my mum transform herself and thinking it was magic and I still feel that way today. I love seeing the reaction when I show a client the finished look whether it is the director of a music video, a designer and their model or a bride. I believe everyone has something beautiful about them and it’s about taking that thing and enhancing it.

Even though I had always loved makeup I never decided to pursue a career in it until I was 24 and after a short course at The Academy of Freelance Makeup and 7 years later I have never looked back. It was the best decision I ever made.

I have been fortunate enough to assist some of the biggest names in the industry including Lan Nguyen, Jo Sugar and Desmond Murray. I have worked on various fashion shows across the UK including London Fashion Week and have had my work in publications such as Italian Vogue, Pride Magazine, Black Hair, Wedding Inspirations and Hitched Magazine. I have also worked on a lot of music videos but more recently DJSKT featuring Little Nikki, "Right Before My Eyes" and Lynden Jay, "Break the Hold".

To find out more about my services please feel free to mail me on I am available to travel nationally and internationally.